our advisory services
MARKETING & COMMUNICATION
In today’s digital world, it’s essential not only to be present but also to reach the right audience in a targeted way. Our Marketing and PR Advisory helps you build a strong brand, maximize your reach, and establish lasting relationships with your target audience. Through tailored communication strategies, we ensure your company becomes visible and successful online.
SHORING & SOURCING
Digital Innovation and Transformation are accomplished by intelligent and experienced people. Finding and hiring your own human capital is becoming increasingly difficult and costly. Sourcing external services, even from remote locations, is an effective model to obtain know-how and manpower quickly and dedicatedly. Identifying the right partner, who meets all expectations, can be a challenge.
ORGANIZATIONAL TRANSFORMATION
The era of digitization demands alternative models of organizations. Agile, with flat hierarchies and looser structures. Transformation, also after a merger or acquisition, is a lengthy process that reveals weaknesses and fractures in the corporate culture. But it also offers opportunities for self-awareness and cleansing for both management and employees.
MERGERS & ACQUISITON
Sometimes it is faster and more effective to enhance the company’s digital capabilities through an acquisition or merger. Finding the right target with the right parameters, and carrying out the transaction is by no means easy. It requires intensive research, industry knowledge, and above all a sure instinct for people, finances, and communication.
our company
what alldigital takes care of:
Digital Transformation confronts companies with a number of challenges:
Strategic Marketing & Communication to enhance brand positioning, customer engagement, and digital outreach; Establishment of long-term, in-depth partnerships with the most suitable near-shore and off-shore providers; Identifying and acquiring suitable strategic alliances to expand and strengthen the company’s own capabilities; Adapting the company’s own organization and culture to the requirements of the digital era.
The alldigital advisors have been supporting executives for more than a decade to successfully master similar challenges. We are committed to being an effective and trustworthy companion for executives on their way into the new age.
management
SUSANNE SOUMELIDIS, MANAGING PARTNER
Susanne Soumelidis is an accomplished marketing professional with over 30 years of experience in digital transformation and marketing strategy. Her professional journey began at Microsoft, where she pioneered digital marketing initiatives. From 2010 to 2017, she served as Marketing Lead for Microsoft Austria, driving the positioning of Microsoft solutions and transforming marketing approaches.
From 2018 to 2024, Susanne has been Marketing Lead at Nagarro, a global digital transformation consultancy. In this role, she was responsible for marketing and PR strategies, supporting digital transformation and global marketing automation. She is known for her expertise in modern marketing techniques, emphasizing the importance of customer relationship management and data-driven approaches.
Susanne has been a lecturer in Journalism & Media Management at FHWien der WKW since October 2016, teaching Advertising Management. Her professional philosophy centers on embracing technological evolution and creating meaningful marketing strategies that bridge technology and human connection.
DAMIANOS SOUMELIDIS, MANAGING PARTNER
Damianos Soumelidis has more than 30 years of experience in the IT industry, including a total of 20 years of operational experience in the Digital Services, Software Engineering, Merger & Acquisitions, and Organizational Transformation sector.
Damianos is co-founder of the Cloud Consulting company Hexa Business Services which has been acquired in 2014 by Nagarro and he became subsequently a member of Nagarro’s global management team. Damianos became a member of the Allgeier executive management, supporting Allgeier’s Expansion Strategy, Acquisitions & Mergers, especially in the area of technology.
Prior to that, Damianos served as Managing Director at S&T Austria and Country Operations Officer at EDS Austria. He furthermore has held several management positions at Compaq Computer, Vienna Insurance Group, and Bull Computer.
Damianos Soumelidis, who graduated from Technical University Graz, holds an MSc in Technical Mathematics & Computer Sciences.